Store audits
Know what to fix first.
Before you redesign, rebuild, automate, or spend more on traffic, get a clear diagnosis of what is actually slowing the store down — and what deserves attention first.
Diagnosis before deployment
Understand what is actually holding the store back
Before investing in redesigns, new apps, or marketing pushes, get a clear diagnosis of where friction exists and what deserves attention first.
The challenge
Automated scans and generic checklists can point at problems, but they rarely understand the store behind them. A slow product page, weak collection structure, unclear offer, confusing navigation, or broken customer journey can all look separate until the full path is reviewed together.
Without a clear diagnosis, teams lose time fixing low-impact issues while the real friction keeps costing revenue.
You need to know what matters first.
The solution
Our audits are human-led, scoped to your store, and designed to turn scattered observations into a practical path forward.
We review the storefront, customer journey, conversion flow, SEO structure, performance signals, content clarity, and operational friction — then deliver prioritized findings with recommended next steps.
You May Need an Audit If…
The store is working, but something feels off
Visitors are reaching the store, but the conversion rate does not match the effort going into traffic, campaigns, or content.
Traffic is coming in, but sales feel light
Your traffic is decent, but conversions feel weaker than they should.
The store has become harder to manage
Years of apps, theme edits, quick fixes, and workarounds have left the storefront feeling messy, fragile, or difficult to improve with confidence.
A redesign is on the table, but the direction is unclear
Before rebuilding the store, an audit helps identify what should change, what should stay, and what problems the redesign actually needs to solve.
The same issues keep coming back
SEO, speed, accessibility, UX, or technical problems keep resurfacing because the root cause has never been fully reviewed in context.
Product pages are not carrying the sale
Customers view products but hesitate before adding to cart, often because the offer, trust signals, content, or buying path is not doing enough work.
You need a plan before spending more
Before investing in development, automation, paid traffic, or new tools, an audit gives you a prioritized path based on what will likely matter most.
How an audit works
Simple process. Useful answers.
We scope the right areas, review the store in context, and deliver a prioritized action plan so you know what matters, what can wait, and what should happen next.
01
Scope
We align on the store, business goals, known pain points, and areas that need review before the audit begins.
02
Review
We examine the customer journey, storefront experience, product and collection pages, conversion flow, SEO structure, performance signals, and operational friction.
03
Deliver
You receive a prioritized written audit with findings, recommended next steps, and a clear implementation path.
04
Act
Use the audit internally, book implementation support, or credit part of the audit toward a strategy consult or build sprint.
Audit packages
Choose the right level of clarity.
Start with a focused consult, a full store audit, or an audit-driven sprint when the problem is already known.
Audits & blueprints
| Package | Investment | Timeline | Best for |
|---|---|---|---|
| Commerce Strategy Consult | $350–$500 | Same day | A focused expert session to review your goals, current concerns, and highest-priority next moves. Best before a redesign, automation project, app rollout, or larger audit. |
| Shopify Store Audit | $750–$1,500 | 3–5 business days | A prioritized review of your storefront, customer journey, product pages, collection structure, conversion flow, SEO, performance, apps, and content clarity. |
| Ecommerce Growth Blueprint | $2,500–$4,500 | 7–10 business days | A deeper strategic plan for brands preparing for a redesign, launch, migration, automation push, or growth initiative. |
| Revenue Recovery Sprint | $8,000–$12,000 | 2–3 weeks | A focused implementation sprint for stores with clear friction points affecting conversion, UX, performance, or revenue flow. |
Audit-driven remediation
| Package | Investment | Timeline | Use when |
|---|---|---|---|
| CRO / Conversion Sprint | $10,000–$22,000 | 2–3 weeks | Targeted improvements across product pages, cart, checkout paths, landing pages, offers, and conversion messaging. |
| SEO Remediation Pack | $8,000–$18,000 | 2–4 weeks | Technical and structural improvements for metadata, content hierarchy, indexability, internal linking, and search visibility. |
| Accessibility Remediation | $8,000–$20,000 | 2–3 weeks | WCAG-aligned improvements that reduce customer friction and make the storefront easier to use across devices and needs. |
| Performance Sprint | $7,000–$16,000 | 2–3 weeks | Theme, app, and front-end improvements focused on Core Web Vitals, load speed, interaction delays, and page experience. |
Strategy consult fees credit toward a store audit within 30 days. Revenue Recovery Sprint covers up to 3–5 prioritized fixes from audit or blueprint findings.
New to Arcanum or unsure which package fits? Start with strategy & discovery — consult fees credit toward your audit.
Frequently Asked Questions
Questions before you book an audit?
Common questions about scope, timing, deliverables, implementation, and what happens after your Shopify store audit.
What does a store audit include?
A Shopify store audit reviews the areas most likely to affect customer trust, conversion, discoverability, and operational clarity. Depending on the scope, this may include homepage structure, navigation, product pages, collection pages, cart and checkout flow, SEO basics, mobile experience, site speed, accessibility concerns, app friction, content clarity, and customer journey gaps.
Is this an automated audit?
No. We may use tools to support parts of the review, but the audit itself is human-led. The goal is not to hand you a generic scan. The goal is to understand your store in context and identify which issues are actually worth fixing first.
How long does an audit take?
Most audits are completed within a few business days depending on the selected package and store complexity. Smaller consults may happen sooner, while larger blueprints or remediation plans may require additional review time.
What do I receive after the audit?
You receive a written audit with prioritized findings, recommended fixes, and next steps. The goal is to make the work actionable, not overwhelming. You should know what matters, why it matters, and what should happen next.
Can you implement the fixes after the audit?
Yes. After the audit, we can scope implementation as a focused sprint, strategy engagement, or larger Shopify project. Some audit or consult credits may be applied toward qualifying follow-up work when booked within the stated window.
Who is this best for?
This is best for Shopify merchants who know something is not working but are not sure where to start. It is also useful before a redesign, migration, automation project, SEO cleanup, performance sprint, or paid traffic push.
Do I need an audit before hiring you for Shopify work?
Not always. If the project scope is already clear, we can move directly into strategy or implementation. But if the issues are unclear, the audit helps avoid guessing and gives the project a smarter starting point.
Will the audit hurt or change my live store?
No. The audit is a review and recommendation process. We do not make changes to your live Shopify store unless you separately approve implementation work.
What if I already know the problem?
Then you may not need a full audit. A focused remediation sprint may be a better fit, especially for known issues like page speed, SEO structure, accessibility, product page conversion, or checkout friction.
Can the audit be used by my internal team?
Yes. The audit is written to be useful whether Arcanum Hollow implements the work or your internal team does. The recommendations are prioritized so designers, developers, marketers, and operators can understand what needs attention.
Ready for a clear diagnosis?
Tell us about your store and we will recommend the right audit depth — or a credited strategy consult if you are still exploring.
Ready for a clear diagnosis?
Before the next redesign, app install, traffic push, or automation project, find out what deserves attention first.
Stop guessing. Start with the diagnosis.