Launching Studio Arcana without a theme rebuild
How a services-led merchant shipped a vertical storefront, booking flows, revenue pairings, and SEO foundations in one release cycle
February 28, 20268 min read
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Theme & Development
Theme customization, Liquid, performance, and storefront engineering notes.
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Essays and guides filed under Theme & Development.
Section Schema Contracts Make Shopify Themes Easier to Live With
Why explicit section settings beat one-off CSS patches when your storefront has to evolve every quarter.
February 14, 202610 min read
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