Launch guide: beauty and hybrid retail
Vertical checklist for Studio Arcana Beauty — consultations, retail, and appointment-led hybrid commerce.
Use the beauty homepage preset (index.beauty.json). Tone: neutral, premium, flexible, approachable — ideal for boutique retail with services.
Recommended homepage flow
hero-service → service-menu → specialist-team → ritual-builder → aftercare-retail → local-trust → faq-and-policies → cta-strip-sticky
CTA vocabulary
- Primary: Book your appointment
- Secondary: Shop recommended care
- Tertiary: Meet the team
Launch checklist
- Balance service discovery with product collections — hybrid brands need both paths obvious in navigation.
- Feature service-menu (with @app slot), specialist-team, ritual-builder, and aftercare-retail.
- Link consultations and express services to replenishment SKUs via custom.service_pairing.
- Use general disclaimer and optional patch-test copy in FAQ where relevant.
- Configure booking base URL and test consult + retail journeys on mobile.
- Enable selling plans on refill SKUs if you offer subscribe-and-save aftercare.
- Verify Local trust and service area for local SEO.
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El contenido lo mantiene Arcanum Hollow Labs. Para notas internas de ingeniería, consulta la carpeta docs/ del monorepo.