SEO checklist
Structured data, Open Graph locale, and local business settings.
Enable **LocalBusiness JSON-LD** under Theme settings → SEO & structured data. Choose a schema.org subtype (HairSalon, BeautySalon, DaySpa, etc.), add `sameAs` social/profile URLs, and optional **opening hours** (one line per `OpeningHours` string) plus **latitude/longitude** for `geo` coordinates.
Shopify shop address, phone, and email flow into the snippet automatically when configured in Admin. Service-area text can list cities or regions you serve.
Open Graph tags include `og:locale` mapped from the active language (e.g. `en_US`, `es_ES`) plus Twitter card title/description/image. Product pages emit price and currency meta.
Settings > General (store details) and Theme settings > SEO & structured data
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Content is maintained by Arcanum Hollow Labs. For internal engineering notes, see the docs/ folder in the monorepo.