Studio Arcana overview

Studio Arcana is a service-first Shopify theme for beauty and body studios that sell appointments and products together. These guides explain how to configure the theme in the Shopify admin, set up content, and get the most from your storefront.

What you will find here

• Theme settings reference — global options: brand, booking, SEO, age gate, analytics, colors, and typography
• Section library — every storefront section grouped by job (navigation, services, retail, trust, and more)
• Review schema and star ratings — optional reviews.rating and reviews.rating_count product metafields for Google search stars
• Task guides: Install and upgrade, Booking links, Aftercare pairing, Specialists and services, and vertical launch checklists (hair, spa, tattoo, beauty)

Nine-step launch path

• Upload logo and favicon
• Choose the closest vertical preset (hair, spa, tattoo, or beauty)
• Configure booking base URL or app blocks
• Add service and aftercare products
• Link service pairings and specialist content
• Set social URLs and service area for SEO
• Review homepage flow and mobile CTAs
• Test one booking path and one retail path
• Publish

Recommended deep dives

• Ritual builder setup — bundled treatment, add-on, and aftercare add-to-cart
• Expert match quiz — qualification, routing, and staff= booking handoff
• Team and services metaobjects — scalable specialist and service menus

For developers and partners

If you build integrations, custom scripts, or app blocks for this theme, use the developer documentation hub. It covers JavaScript events, CSS tokens, app block surfaces, and integration contracts.

Open the developer documentation hub

Need something that is not covered yet?

Use your normal support channel with Arcanum Hollow Labs. If you are viewing this on the Arcanum site, jump back to the home page from the header.