Theme settings: Brand

Start here after you install Studio Arcana. Theme settings → Theme holds the brand basics shoppers see in the header, footer, and browser tab.

Sales channels > Online Store > Themes > Customize > Theme settings (gear) > Theme

What to set first

• Brand name — used when no logo is uploaded, and as a fallback wordmark
• Brand logo — optional global logo for header, footer, and sections that prefer the theme logo
• Favicon — square browser-tab icon (PNG or ICO; 32×32 or larger is typical)
• Global content width — max width for page-width sections on large screens

Other Theme toggles

• Show “Starting at” on service prices — prefixes prices for products tagged type:service (you can still override per product with metafield custom.show_starting_at)
• Homepage journey dots — fixed dots for guided anchors on the homepage
• Enable dark mode toggle — customer-facing light/dark switch when you want it (lives here, not under Motion)

Accessibility notes

• Upload a logo with enough contrast against your header color scheme.
• Keep brand name readable if you rely on the text wordmark instead of a logo.
• Favicon is decorative for assistive technology; it does not replace page titles.

How to check it worked

1. Save Theme settings and preview the homepage.
2. Confirm the header shows your logo or brand name.
3. Open a new browser tab to your store — the favicon should match.
4. On a service product tagged type:service, confirm “Starting at” appears when the Theme toggle is on.