Theme settings: SEO

Theme settings → SEO structured data controls optional JSON-LD the theme can output. Shopify and apps may also emit markup — turn off theme Product JSON-LD if another app already owns Product schema.

Sales channels > Online Store > Themes > Customize > Theme settings > SEO

What you can enable

• LocalBusiness JSON-LD — name, address, and hours when configured
• Product JSON-LD on product templates — offers for retail; services omit cart-style InStock claims
• Service JSON-LD on type:service products — price range and booking channel without misleading inventory labels
• Service area served and opening hours — free-text fields consumed by structured data when LocalBusiness / Service markup is on

Defaults and limits

• Review stars appear only when reviews.rating and reviews.rating_count metafields are valid.
• Theme structured data does not replace Google Business Profile or your SEO app.
• Keep NAP (name, address, phone) consistent with your Locations / Local trust content.

How to check it worked

1. Enable the toggles you need and save.
2. View page source on home and a product — look for application/ld+json scripts from the theme.
3. Paste a URL into Google’s Rich Results Test after the store is publicly reachable (password off).

Troubleshooting

• Duplicate Product schema — disable theme Product JSON-LD or the app’s Product markup, not both.
• No LocalBusiness — confirm address fields and the LocalBusiness toggle.
• Password page — search tools cannot crawl until the storefront password is off or you use a preview URL they accept.