Follow-up stages
Post-visit communication and automation stages in Experience Blueprints — care instructions, reviews, and journey progression.
Follow-up stages run after the appointment. They keep clients informed, request reviews, and advance the journey toward rebook — without your front desk manually sending each message.
Relevant stage types
- Communication — email or SMS touchpoints scheduled relative to the visit
- Automation — timed actions when a prior stage completes (for example follow-up care after appointment_completed)
- Review — post-visit review request tied to the experience instance
Default journey flow
Vertical presets include a follow_up stage that activates when staff mark an appointment completed on Calendar. Reserve evaluates due stages on a schedule and sends configured communications through Resend (or advances state for Klaviyo-triggered flows).
Klaviyo vs plain email
Resend sends plain transactional follow-up when email is connected. For branded nurture sequences, enable Klaviyo journey sync on Professional+ and build flows on Hollow Reserve metrics such as Appointment Completed and Journey Completed.
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