Guides

Task-led workflows for booking, services, retail, SEO, and launches.

• Studio Arcana overview

  What this Shopify theme is for and how merchant documentation is organized.

• Studio Arcana — Team and services with metaobjects

  Define Shopify metaobjects, create entries, and attach them in Specialist team and Service menu sections.

• Lookbook metaobjects setup

  Create the lookbook_look metaobject, add entries, and connect them to the Lookbook section in Theme Editor.

• Ritual Builder setup

  Configure the Ritual Builder section for guided kits, add-ons, and package-style product flows.

• Expert match quiz

  Configure weighted answer scoring and final result profiles for the Studio Arcana quiz section.

• Review schema and star ratings

  Optional product metafields so Studio Arcana can output aggregateRating in Product JSON-LD for Google Search.

• Header navigation and utilities

  Configure desktop layouts, mobile drawer search, utility icons, Shopify account sign-in, phone links, and secondary menus.

• Journal and blog

  Set up the Studio Arcana journal index, article pages, tags, and homepage Featured blog section.

• Full launch checklist

  Publish-ready checklist covering store setup, brand, navigation, catalog, booking, homepage, cart, SEO, privacy, accessibility, analytics, and handoff.

• Revenue setup guide

  Turn appointments into product revenue with pairings, cart upsells, rituals, and first-sale checklist.

• Set up booking links

  Connect Book buttons to Hollow Reserve or an external scheduler — widget when present, URL fallback otherwise.

• Aftercare pairing (make more money from each visit)

  Connect each service to the aftercare products customers need at home — then prove it in the cart.

• Specialists and services content

  Configure specialist team, service menu, profile pages, and optional metaobjects.

• Studio locations

  Set up addresses, hours, maps, and location-aware booking for one studio or many.

• Cart drawer upsells

  Service and aftercare upsells in the cart drawer and on the full cart page.

• Retail conversion

  Turn product cards, quick view, cart upsells, subscriptions, and gift cards into attached retail revenue.

• Cart page guide

  Full /cart page parity with the cart drawer — line items, discounts, notes, and upsells.

• Product pages

  Configure Studio Arcana product templates, media layout, buy-box blocks, and service metafields.

• Keep your storefront fast

  Theme Editor settings and media habits that protect speed on mobile without developer jargon.

• Search and discovery

  Configure header search, predictive results, filters, and empty states so shoppers find services and products fast.

• Languages and currencies

  Publishing Spanish alongside English and Shopify Markets currency behavior.

• Retention and customer accounts

  Use accounts, wishlist, rebooking, and subscriptions so clients return for services and aftercare.

• SEO checklist

  Structured data, Open Graph locale, and local business settings.

• Privacy and consent

  Configure analytics, age gates, forms, and third-party scripts so tracking respects Shopify Customer Privacy.

• Email and forms

  Newsletter signup, contact forms, and footer email blocks in Studio Arcana.

• Accessibility

  Keyboard support, focus, reduced motion, and checks that keep Studio Arcana usable for every visitor.

• Launch guide: hair salons

  Simple checklist to publish Studio Arcana for a hair salon.

• Launch guide: spas

  Simple checklist to publish Studio Arcana for a spa or clinic.

• Launch guide: tattoo studios

  Simple checklist to publish Studio Arcana for a tattoo studio.

• Launch guide: beauty and hybrid retail

  Vertical checklist for Studio Arcana Beauty — consultations, retail, and appointment-led hybrid commerce.

• Troubleshooting

  Fix common Studio Arcana setup issues for booking, cart upsells, motion, search, and publish.