Retention and customer accounts

Studio Arcana is built for repeat visits — not one-time retail. Customer accounts, wishlist, aftercare pairings, and the Rebook prompt section help clients rebook and refill after every visit.

Customer accounts

1. In Shopify Admin, choose classic or new customer accounts for your store.
2. In Theme settings → Header, enable the account utility and assign a Customer account menu when using new accounts.
3. Confirm login, register, order history, addresses, and password reset templates look on-brand on mobile.

Online Store → Themes → Customize → Header → Search and utilities

Wishlist

• Enable Show wishlist link in the header and create a page that uses the wishlist template (default path /pages/wishlist).
• Shoppers save products with the heart on product pages and grids; the header badge shows the saved count.
• Wishlist is stored in the browser today — remind staff that clearing site data clears saved items.

Rebook and refill

• Keep Booking base URL set so Book CTAs stay available from service and specialist pages after the first visit.
• Use service-to-aftercare pairings and subscriptions on refill SKUs so returning clients can reorder care products.
• Optional: add Hollow Reserve or other lifecycle app blocks on account and cart surfaces for appointment-aware prompts.

Rebook prompt section

1. Add the Rebook prompt section to a customer account template or any post-visit page.
2. Set a Rebook button link or leave blank to inherit Theme settings → Booking base URL.
3. Optionally add an Aftercare collection so the section links directly to replenishment retail.
4. Add a custom link block for any extra retention shortcut (specialist page, loyalty programme, etc.).

Online Store → Themes → Customize → select a customer account or post-visit page → Add section → Rebook prompt

Customer account retention shortcuts

1. In Customize → Customer account section, set Aftercare collection to a reorder-ready collection.
2. Set Rebook URL (or leave blank for Theme settings default) and a Rebook link label.
3. Turn on Show wishlist link and confirm /pages/wishlist is created.
4. Add Custom link blocks for any additional shortcuts (loyalty, gift cards, specialist booking page).

How to check it worked

• A signed-in customer can open account pages without layout breaks.
• Wishlist heart toggles and the header count updates.
• Rebook prompt section shows Book again and Aftercare collection links on account or post-visit pages.
• A returning path can Book a service and add paired aftercare from cart.
• See Revenue setup and the Full launch checklist for first-sale and handoff steps.