SEO checklist
Structured data, Open Graph locale, and local business settings.
Enable **LocalBusiness JSON-LD** under Theme settings → SEO & structured data. Choose a schema.org subtype (HairSalon, BeautySalon, DaySpa, etc.), add `sameAs` social/profile URLs, and optional **opening hours** (one line per `OpeningHours` string) plus **latitude/longitude** for `geo` coordinates.
For on-page icons shoppers can tap, add the **Social links** section (any template or footer group). Prefer Merge so specialist or location metaobject URL fields populate automatically, with optional manual overrides. Keep Theme settings `sameAs` URLs filled for search structured data even when you use Social links on the storefront.
Shopify shop address, phone, and email flow into the snippet automatically when configured in Admin. Service-area text can list cities or regions you serve.
Open Graph tags include `og:locale` mapped from the active language (e.g. `en_US`, `es_ES`) plus Twitter card title/description/image. Product pages emit price and currency meta.
Settings > General (store details) and Theme settings > SEO & structured data
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