Studio locations

Local trust converts walk-ins and multi-location brands. Studio Arcana surfaces addresses, hours, directions, maps, specialist chips, and Book CTAs that pass a location parameter — with Open now and per-location SEO when you fill structured opening hours.

Local trust on the homepage

1. Add or open the Local trust section on your homepage or contact template.
2. Enter studio name, address, phone, and hours that match Shopify Admin store details when possible.
3. Optional: select Studio location metaobjects for a compact location list with directions and specialist counts.
4. Fill Theme settings → SEO service area and social profile URLs so LocalBusiness structured data stays accurate.

Online Store → Themes → Customize → Local trust (or Studio locations)

Studio locations section

• Use Studio locations when you have more than one address or want a dedicated locations page.
• Create Studio location entries under Content → Metaobjects with name, address, phone, human hours, and optional Opening hours (structured) lines like Mo-Fr 10:00-19:00.
• Add Directions URL, map embed, notes (parking / accessibility), and Booking location parameter.
• Choose Layout Tabs (switch one at a time) or Cards (show all). Link specialists on each location for chips and Book links.
• Keep regional policies short and scannable in Notes.

Booking by location

Book on a location card appends location= from Booking location parameter. Specialist chips on that card keep the same parameter. On Specialist team metaobject entries, set Primary location so quick-book also passes location=. If no location context is available, the theme falls back to Theme settings → Booking base URL.

Deep links and SEO

• Open a specific studio with ?location=your-handle or #location-your-handle (handle or booking parameter).
• Studio locations emits per-location LocalBusiness JSON-LD when locations are selected (separate from the store-wide LocalBusiness in the page head).
• Open now uses structured Opening hours and the shopper’s browser local time.

How to check it worked

• Address and hours appear correctly on mobile.
• Map embed (if used) loads without covering Book buttons.
• A location booking link opens the expected scheduler or booking page with location= set.
• Tabs are keyboard usable (arrows / Home / End) when Layout is Tabs.
• See Specialists and services and Booking links for related setup.