Studio Arcana overview

Studio Arcana is a service-first Shopify theme for beauty and body studios that sell appointments and products together. These guides explain how to configure the theme in the Shopify admin, set up content, and get the most from your storefront — including marketplace-ready launch, booking, aftercare revenue, and Conversion Starter or Full Editorial homepage presets for every vertical.

What you will find here

• Theme settings reference — global options: brand, booking, SEO, age gate, analytics, colors, and typography
• Section library — every storefront section grouped by job (navigation, services, retail, trust, and more)
• Review schema and star ratings — optional reviews.rating and reviews.rating_count product metafields for Google search stars
• Task guides: Full launch checklist, Booking links, Revenue setup, Locations, Search and discovery, Retail conversion, Retention and accounts, Privacy and consent, Accessibility, Performance, and vertical launch guides (hair, spa, tattoo, beauty)

Nine-step launch path

• Upload logo and favicon
• Choose a vertical homepage preset: Conversion Starter (hair, spa, tattoo, or beauty) for a short, launch-safe first publish, or Full Editorial for a content-rich demonstration homepage
• Configure booking base URL or app blocks
• Add service and aftercare products
• Link service pairings, specialists, and locations
• Set social URLs (Theme settings sameAs for SEO; optional Social links section on the storefront), service area, and privacy/consent
• Review homepage flow and mobile CTAs
• Test one booking path and one retail path
• Publish with the Full launch checklist

Recommended deep dives

• Ritual builder setup — bundled treatment, add-on, and aftercare add-to-cart
• Expert match quiz — qualification, routing, and staff= booking handoff
• Team and services metaobjects — scalable specialist and service menus

For developers and partners

If you build integrations, custom scripts, or app blocks for this theme, use the developer documentation hub. It covers JavaScript events, CSS tokens, app block surfaces, and integration contracts.

Open the developer documentation hub

Need something that is not covered yet?

Use your normal support channel with Arcanum Hollow Labs. Start with Troubleshooting and the Full launch checklist on https://www.arcanumhollow.com before opening a ticket.