Specialists and services content

Service-led brands convert on specialist trust. Studio Arcana surfaces experts early in the homepage journey and on dedicated profile and service detail templates.

Manual section blocks (fastest start)

1. In Customize, open Specialist team and add Specialist blocks with photo, bio, credentials, and profile link.
2. Open Service menu and add Service blocks linked to Shopify service products or page URLs.
3. Use page.specialist-profile and page.service-detail templates for long-form content.
4. On page.service-detail, configure the Consultation intake block service_options per vertical (see launch guides).
5. Optional: enable quick book on specialist cards when a service product or booking URL is set — pair with Hollow Reserve staff_member_id for availability-aware booking.
6. Wire Expert match quiz results to specialist profile pages so the quiz handoff lands on the right person.

Specialist as the product

Treat each specialist profile as a conversion surface: portfolio or before/after proof, credentials, booking CTA, and optional quiz handoff. This is the Studio Arcana differentiator versus catalog-only themes.

Metaobjects (scalable team and menu)

For larger teams, use studio_specialist and studio_service metaobject entries with metaobject list blocks in Specialist team and Service menu. Follow the Team and services metaobjects migration guide for definitions, entries, and storefront access.

Trust and proof surfaces

• Before/after gallery for results-oriented verticals (spa, tattoo).
• Expert match quiz (lite) to route shoppers to the right service or specialist — result CTAs can append staff= for Hollow Reserve.
• Testimonials and Local trust for address, hours, and map embed.